Custom packaging solutions are a powerful way for brands to stand out from the competition. When properly designed, these containers help promote products and create a memorable unboxing experience for consumers.
Design elements should align seamlessly with a brand’s visual identity and values. They should also consider product characteristics to optimize functionality and sustainability.
Customizable Design
For companies that want to add more visibility to their packaging, custom printing offers the ability to display a company logo, website address, customer service phone number, etc. This helps promote the product while it makes its way to a customer’s home.
If you are considering purchasing custom packaging, it’s important to choose a provider that is reputable and offers a collaborative process. A dependable supplier will be able to understand the specifications of your specific product and offer a solution that will meet or exceed your expectations.
Packola specializes in custom packaging solutions for all types of industries. They provide an online design studio and 3D viewer that are easy to use, even for those without technical design skills. Their pricing is also transparent, so you’ll know what your package will cost before you check out. Most orders ship within 10-12 business days. This is an excellent option for businesses that need quick shipping and high-quality packaging.
Eco-Friendly
Eco-friendly custom packaging uses sustainable, recyclable or reusable materials. It also avoids any embellishments that aren’t fully recyclable or compostable. Paper and cardboard are common eco-friendly options, while biodegradable bioplastics made from renewable resources like corn and potato are becoming increasingly popular. Some ecommerce companies, like EcoEnclose and Packlane, offer eco-friendly box and shipping options that can be customized with your branding. They use algae inks, which are carbon-negative and better for the environment than traditional printing inks. They also offer a variety of sustainable void fill, envelopes, and bags. Find out more at VSLPackaging, VSL Packaging.
As consumers become more concerned about their impact on the planet, implementing green practices can improve your brand image and encourage customer loyalty. By choosing eco-friendly boxes, you can reduce your business’s environmental footprint and leave a positive impact on the world.
Better Shipping Protection
With supply- and demand-side logistics shakeups over the last several years, customers are increasingly sensitive to shipping issues. Offering shipping protection gives them peace of mind that their package is safe and secure, which can lead to more sales and brand loyalty. It also cuts operational costs by offloading the burden of customer support on to a third-party, and it reduces product loss by covering replacement costs when claims are approved.
Proper packaging can minimize the vulnerability of products to common shipping hazards, such as theft, physical damage or temperature extremes. It includes proper packaging materials that can withstand rough handling during transit and adequate cushioning to protect items against impacts or movements within the box. It also includes a securely sealed package that prevents the contents from opening during transit, as well as appropriate labeling to avoid confusion or mishandling by carriers.
Increased Sales
In a world where consumers are constantly bombarded with marketing noise, brands can stand out from competitors and increase sales by investing in customized packaging. Designed to align with the brand image and values, custom packaging enables brands to create a positive customer experience and leave a lasting impression, which can lead to repeat purchases and long-term loyalty.
A well-designed custom packaging solution is a great opportunity to showcase the company logo, product information, and graphics. Additionally, integrating technology into the design can enhance functionality and create a more engaging customer experience. For example, including QR codes that direct customers to online content or promotions can help businesses increase brand awareness and drive sales.
Investing in custom packaging solutions can provide numerous benefits for ecommerce brands. From boosting brand recognition to creating a more memorable unboxing experience, custom packaging can level up your sales and prospecting strategies while leaving a lasting impression on your customers.