Professional video production is the process of putting together a visual narrative that aligns with your goals and resonates with your audience. A strong production process is key to success, whether you’re producing a commercial video, an explainer video, or anything in between. When you partner with a production company, look for one that has a defined process for concept development, scripting, storyboarding, filming, and editing.
Choosing the right cast and crew is also an important step, as it sets the tone for your video. You want your team to feel comfortable and confident on set, so that you can capture their best performance. Many video production companies have a seasoned group of freelancers to call upon, which allows them to assemble the best team for each project based on their skillset and experience.
A good video producer knows that it’s the small details that make a difference. For example, the quality of sound recording can instantly give your video a sense of professionalism or amateurishness. Invest in lapel or boom microphones for sit-down interviews, and use a tripod to keep your shots steady.
When shooting your video, be sure to follow the rule of thirds. By breaking each shot into horizontal and vertical thirds, you’ll ensure that the most important elements are in the frame and that your video is balanced. Moreover, it’s important to capture scenes from multiple angles, so that you can cut out unnecessary footage and minimize distracting transitions during the editing process.
Once you’ve finalized the script and storyboard, it’s time to put your plans into action. During the production phase, also known as principal photography, you’ll shoot all of your video footage on location. This is where you’ll also record any audio for the video, such as voice-overs or B-roll. For some projects, such as a feature-length movie, this phase can take up to three months or longer, but short promotional videos and explainer videos typically wrap up much quicker.
During the Professional video production Seattle process, be sure to communicate clearly with your team and actors so that everyone is on the same page. A clear call sheet will outline what scenes need to be filmed when, who is required for each scene, and any other necessary information. It is also helpful to have a schedule for the day of filming so that everyone knows what to expect and when.
During the post-production phase, your video editors will start to assemble all of your footage into a final video. They’ll use your script and storyboard to figure out how each clip should fit together and may apply any desired visual effects at this stage. They’ll also edit out any unneeded footage, smooth out shaky camera shots, and remove any distracting or inappropriate visuals such as blurry backgrounds or outdated transitions. When they’re finished, they’ll send you a rough draft for your approval and will work on any minor tweaks or revisions to make the video perfect.
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