Link building tools can make the process of acquiring links easier and faster. Some focus on specific aspects of the process while others have a broader scope.
Competitor monitoring: Keeps track of competitors’ media mentions and identifies potential opportunities for linking. Typically requires a subscription and can be overwhelming for smaller teams.
Link Hunter
Link Hunter is an all-in-one link building tool that can help you manage your entire link building campaign, from prospecting to email outreach. It has built-in templates, automated follow-ups, and more to make it easy for you to grow your links and improve your rankings.
It works by monitoring keyword-related content for your brand name and other relevant terms. Then, it sends you alerts whenever new content related to your search appears. You can then reach out to the sites behind these mentions to ask them for a link.
It offers a variety of tools, including Email Finder and Content Explorer. It can also help you find broken links and review competitor backlinks.
Ubersuggest
If you’re a beginner, it can be difficult to know what content to produce. But if you understand how to use a SEO tool like Ubersuggest, it can help you find keywords that drive traffic and improve your chances of ranking in featured snippets.
Ubersuggest offers a variety of features for keyword research and competitor analysis. It also helps you track your rank over time. You can even track backlinks and referring domains.
The competition analysis feature lets you see the top ranking pages for a specific keyword, along with their estimated organic traffic and social media shares. It can be helpful for identifying potential competitors and developing a link-building strategy.
Google Alerts
Google Alerts is a free online tool that monitors the Web for specific search terms. It delivers email notifications whenever new content matches your search criteria. You can use it to track your competitors, monitor mentions of your business, identify plagiarism and more. For example, real estate firms can use it to track properties and industry news that are relevant to their customers.
The tool allows you to filter results based on location and time of publication. You can also use special characters to specify the exact search terms you want to track. For example, a hyphen (-) before a word excludes it from results; a tilde (+) includes synonyms and similar words; and quotes around a phrase show only relevant results.
HARO
HARO is an online service that connects journalists with sources. It offers a free and paid version. Paid versions offer first access to journalist queries and premium support. Featured answers often include a dofollow backlink to the website, which is beneficial for search engine optimization (SEO). These high-quality backlinks boost your credibility as a subject matter expert and drive relevant traffic.
To maximize your chances of getting a link, be sure to set up an email filter or folder for the daily HARO digest. You can also use a tool like Ahrefs’ free Website Authority Checker to identify opportunities. This will save you time and make it easier to prioritize opportunities.
Majestic
Among the most robust and versatile SEO tools on the market, Majestic offers comprehensive backlink analysis functionalities with unique metrics like Trust Flow and Citation Flow. Its huge link indexes are updated frequently, ensuring that you get the most up-to-date results.
Majestic also provides a powerful link graph, which allows you to visualize the direct networks of inbound links around a website or URL. This helps you find opportunities for link building, as well as identify potential risks such as spam attacks or rapid changes in backlink count and trust flow.
Choosing the right Majestic package depends on your needs. Each package has its own strengths and weaknesses. Consider your budget and the level of detail you need in your SEO strategy.
Link Explorer
Link building is a critical part of SEO, but it can be difficult to know where to start. Using the right tools can make the process easier and more efficient. Here are some of the most effective ones to consider.
Majestic is a powerful tool for discovering backlinks and monitoring the health of your website. It uses metrics such as Trust Flow and Citation Flow to measure the quality of your links and identify opportunities.
You can also use the tool to track rankings and perform competitor analysis. This information helps you understand what your competitors are doing to improve their rankings and visibility, and can help you implement similar strategies for your own website.