Performing SEO audits is essential to keeping websites healthy and competitive online. It’s like regular check-ups with a doctor.
SEO audits can be a bit overwhelming with all the data that needs to be analyzed, interpreted, and implemented. It’s easy to get lost in the ocean of information. A comprehensive report serves as a compass guiding strategies. Discover more at Order SEO Audit now.
On-Page Optimization
As you can imagine, a large portion of an SEO audit is on-page optimization. This is where we look at all the elements on your website that you can control – including content, speed, and backlinks.
A logical hierarchy of your pages will also help you rank better, so we check things like the structure of your sitemap and URLs. Having broken links on your site can hurt rankings, so we look for these as well. Search engines use a wide array of ranking signals to determine how your content should rank for a particular query. So we look for things that impact those rankings like meta descriptions, H1 tags, page titles, and internal and external links.
Finally, we’ll check that your site loads quickly – users won’t stick around if a page takes too long to load. This is something that’s easy to check using tools like Google’s PageSpeed Insights or Semrush’s Site Audit in the Core Web Vitals report.
Off-Page Optimization
Off-page optimization supplements on-page SEO, improving rankings and traffic by leveraging external factors like backlinks and social media. It takes time and consistent effort to build a solid online reputation, but it pays off in terms of boosting your search engine ranking and generating more leads and sales.
Technical SEO examines the mechanics of your website, ensuring that search engines can crawl and index your pages. This includes examining things like your sitemap and identifying any errors that could be blocking your traffic.
Competitor analysis helps you identify and learn from the tactics that are working for your competitors so you can improve your own performance. Tools like Ahrefs and Moz’s Link Explorer let you look at your competitors’ backlink profiles and determine how they are achieving their rankings. This is important as it can show you opportunities for improvement, including identifying any links that might be harming your search engine rank. You can also compare your page speed to your competitors to see if they are putting out better user experiences with their websites.
Keyword Research
Keyword research is an essential part of SEO audits. It helps you determine which keywords are performing well and which ones need more attention. This information can be used to optimize the website’s content and improve its overall search engine optimization.
To perform keyword research, use tools like KWfinder, Ahrefs, and SamRush. Also, check your competitors’ sites to see what keywords they’re using. Look for keywords that are relevant to your business and that have high search volume but low competition. Moreover, focus on long-tail keywords that have less competitiveness and higher conversion rates.
Make sure you include relevant keywords in your title tags and meta descriptions, as these are the most visible elements in a search result. Moreover, look for LSI (Latent Semantic Indexing) keywords in your content to help search engines understand the context of your pages. Also, be sure to include the keyword in your image alt text and file names. Performing these tasks will boost your site’s ranking and visibility.
Link Building
Creating and optimizing content is one of the most important activities in SEO. It can boost your site’s organic search traffic and signal to Google that your website is a valuable resource for its users.
While link building is not an easy process, it can be rewarding if you follow the right guidelines and stay away from questionable tactics. For example, it is not advisable to use article spinners or rewriters. Also, be sure to avoid low-quality backlinks that could hurt your search engine rankings.
Conducting a regular link audit is also vital to staying on top of your backlink profile. You can use a tool like Kerboo or Majestic to keep an eye on your backlinks. It is also helpful to study what types of content attract the most links, and then double down on those type of articles. This can help you improve your search engine ranking and grow your audience. In addition, keeping on top of your backlinks can help protect you from penalties imposed by Google.